Mobile Virtual Network Operators (MVNOs) have been significant players in the mobile telecommunications markets for almost two decades. Representing from 10 to 40 percent of the total mobile market in various countries, MVNOs must build their business in a smart way in order to survive. Usually smaller and more agile than Mobile Network Operators (MNOs), MVNOs can be better at addressing the needs of specific market segments. The key is in their ability to differentiate themselves from the MNOs that provide them with network services, while at the same time reducing their dependency on them. MNOs act as both wholesalers and competitors at the same time. The relatively short lifecycle of MVNOs points to their precarious position, caught between the MNOs and their own customers. Many MVNOs cannot easily switch from one MNO to another as they rely on their back-office systems (Billing, Customer Care, CRM, Customer Portal) in addition to the network access the MNOs provide. 

The challenges MVNOs face are mainly in how to differentiate themselves from the MNOs that provide them with network services, while at the same time reducing their dependency on them. Mobile Network Operators (MNOs) act as both wholesalers and competitors at the same time. The relatively short lifecycle of MVNOs points to their precarious position, caught between the MNOs and their own customers. Many MVNOs cannot easily switch from one MNO to another as they rely on their back-office systems (Billing, Customer Care, CRM, Customer Portal) in addition to the network access the MNOs provide. 

MVNOs differentiate themselves by their target markets/customers and their offerings. While the Network access and services are provided by the MNO’s, customer relationships, customer self-care tools and all the data related to customers, should be in the hands of the MVNOs in order to forge strong customer loyalty. When an MVNO has their own BSS, they can exercise more bargaining power with their MNO. 

BillRun! Technologies BSS provides MVNOs, of any size, with the full capacity to manage their customers independently, thus helping them to differentiate from the MNOs.

BillRun! offers the best approach to MVNOs, whether they are new, greenfield or well established. BillRun!’s modular approach provides MVNOs with the choice to use the complete BSS (Billing, CRM, Customer Self-Care) or use just a few of the services. The BSS is offered as standalone service on the MVNO’s premises or as BillRun Cloud, a SaaS with the same power and functionalities of the standalone BSS.

 This modular approach, coupled with a commercially flexible set of offerings based fully on Open Source software, provides MVNOs with an alternative to the dependency on the MNO and enables for scalable growth. 

Read more about our BSS and BillRun Cloud solutions.



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